Charlotte Casiraghi has a reputation as a royal fashionista that extends well beyond Monaco. Her mother is Princess Caroline and her grandmother is the late Princess Grace of Monaco.
In fact, thanks to her film star looks and red carpet charisma, Charlotte has often been
compared to both her mom and her grandmother.
During the Festival de Cannes, Montblanc celebrated the launch of Les Aimants by Charlotte Casiraghi, a new women’s jewelry collection inspired by the concept of the attraction of opposites. The design collaboration with brand ambassador Charlotte Casiraghi features bangles, rings and necklaces in opposing materials and colours that give women the freedom to customize versatile and contemporary styles by pairing opposites in a creative way.
"Things have been changing a lot for Montblanc in the last four years. We are moving with our customers and we’ve been reviewing a lot of our products, because the world itself is changing a lot. In this day and age, the boundaries of age, gender and culture are all blurring, so it made perfect sense to present something for women that represents modern living and how they want to dress today. They can be as dressed up or dressed down as they want with this product," said Zaim Kamal, the house’s creative director. Kamal added that the collection has been in the making for almost two years and it marks the first time he has collaborated with someone on a design project for Montblanc.
"This collection is called ‘Les Aimants’ [or ‘The Lovers’ in English] because there are magnets between the bracelets," said Casiraghi. "Montblanc gave me freedom and space to develop my ideas and put them into the collection. Not only did we develop together the jewelry we also worked on the creative direction of the picture and graphic design to create a different atmosphere," she added.
Following its Cannes debut, the new collection will be made available in Montblanc boutiques globally as well as on the brand’s e-commerce.