From making waves with her single, Blow Your Mind, in 2016, to an impressive debut studio album by June 2017, if there’s one overarching theme to Dua Lipa’s music, it’s that girl power knows no volume, no rules, and no excuses! she told you that through her lyrics.
Dua Lipa believes in the liberation of young women, the power in a pair of killer heels, and the significance in making your own wardrobe choices.
So, she has collaborated with /Nyden to create four collections of clothing, which Dua will have total creative control over. She made a unisex range, as she wanted to make it - in her words - "universal and accessible for everyone".
In /Nyden, there are no collections, no seasons! just a stream of relevant drops and events. It's a platform with a soul, co-creating with talented tastemakers and empowering their creativity, because /Nyden believe in empowering creativity to redefine the future.
In the official /Nyden press release, the brand's creative director Stina Force said: "Dua is one of the most renowned pop artists in the world today. Her strong and fierce attitude, not to mention distinctive style, make her a perfect fit for the /Nyden tribe and philosophy. Dua's inspiring outlook and style is why we have chosen to work with her and co-create multiple collections."
"My first love is music, but fashion also plays an important role in my life because I believe it’s so vital to self-expression," the singer-turned-designer enthused, speaking about the genesis of the upcoming partnership. "I look for clothes that reflect strength and fearlessness, but also match up to today’s fast pace. So I’m excited to be co-creating with /Nyden on my designs – it’s going to be a collection that’s completely suited to me, both onstage and off, and for my fans."
The first drop in Dua Lipa x /Nyden capsule collection will be coming out in November.