One of the highest profile recent initiatives for Tommy Hilfiger was the successful relaunch of the global womenswear business in Fall 2016. The campaign featured Gigi Hadid as the global ambassador for womenswear and co-designer for the TommyXGigi capsule collection. The partnership enabled the brand to reach a new female consumer by capitalizing on Gigi’s impressive social media following.
Now, Tommy Hilfiger is welcoming two more It models to his extended brand family. Supermodels Hailey Baldwin and Winnie Harlow have been named global brand ambassadors for the American sportswear brand. This collaboration for Tommy Hilfiger marks the latest in the brand's celebrity partnerships.
"As two of the most sought-after models in the world, Hailey Baldwin and Winnie Harlow are becoming the icons of tomorrow, captivating their audience with their powerful drive and inner fire," said Tommy Hilfiger. "They are leading the way for the next generation of Tommy women, approaching everything with confidence and optimism. These shared qualities and values are why I’m excited to welcome them into our family."
Hailey Baldwin for Tommy Hilfiger
The women will be the faces of the Tommy Hilfiger Icons capsule, due out this fall. "Fashion is how I express my individuality to the world, and Tommy Hilfiger’s designs are perfect to make bold statements," Hailey Baldwin said via release. "I love styling each outfit to make it my own, and I can’t wait to show fans of the brand how I infused my own twist into the Fall 2018 Tommy Icons styles."
Winnie Harlow for Tommy Hilfiger
"I’ve always believed in the power of embracing who you are and breaking conventions, so I am proud to partner with an incredible designer who truly shares this spirit," said Winnie Harlow. "I’ve always loved the brand’s classic American cool style and I’m excited to share my favorite pieces with all Tommy Hilfiger fans."
Tommy has also partnered with British Formula one racing driver Lewis Hamilton, and they are releasing their collaboration TommyXLewis in the fall of 2018.