"I’ve been so fortunate to work with these empowered women, and I feel lucky to inspire them and to create clothes that bring their vision into the world." Jeremy Scott
Jeremy Scott and Gigi Hadid in the first looks from the Moschino [tv] H&M collection.
An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M's next designer collaboration is with MOSCHINO, the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013.
The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on H&M, surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today.
"Our teams met and started to get to know each other, and it became clear to me that even though we had our own opinions and visions for our brands, we were very well matched. Everything H&M does, it just aligns with me. I am 'the people's designer', after all. That’s a title that’s been bestowed on me; I think because I believe in the democratisation of fashion, and I’ve found many different ways to reach people." said Jeremy Scott, Creative Director of MOSCHINO
For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too. The pieces will be just as eccentric as Moschino's signature unconventional approach to fashion, with a sequin parka dress, cropped puffer jackets, and a hockey jersey with a train in lieu of traditional eveningwear.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new "zapping" experience for the digital world.
"MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world." says Ann-Sofie Johansson, Creative Advisor, H&M.
MOSCHINO [tv] H&M collection will be available online and in select H&M stores worldwide from November 8th.