What better way to celebrate the scent's 10-year anniversary? There’s a new fragrance release right around the corner and the campaign features one of the most popular faces of our time... model of the moment Kaia Gerber is currently a force to be reckoned with in the fashion industry. The supermodel offspring has graced the runways for several luxury maisons across the globe, has become an Instagram it-girl and fronted a slew of campaigns for brands including Omega, Chanel, Calvin Klein and now, Marc Jacobs. Kaia Gerber has been the face of Marc Jacobs Beauty since September of last year, so it was only a matter of time before the supermodel progeny was tapped to front one of the label's many popular fragrances called Daisy Love (a stylish follow-on from its Daisy release).
On Friday, Gerber was announced as the new face of Marc Jacobs Daisy, the fruity floral eau (and fashion person favorite) that is also celebrating its anniversary of 10 years on the market. Daisy Love carries notes of cloudberry, cashmere musk, driftwood, and of course, daisy tree petals. The bottle is as pretty as you’d expect while the campaign captures the happy moments of enjoying sunbeams on the Californian West Coast beaches. Youthful, vibrant and fresh – this perfume is bound to make it on your must-have list for spring.
