You may not think you have enough vacation time to take the trips you want to take, but after this
amazing news you must have!
After Coco Chanel, the next great thing to love is the brand’s current creative director, Karl Lagerfeld. Because he gave a new lease of life to the House of Chanel.
Chanel, quintessential refinement. No brand embodies French-style chic better than Chanel, a symbol of luxurious and refined fashion.
Now, creative director Karl Lagerfeld is adding two new categories to the label, to be known as Coco Neige and Coco Beach.
The Coco Beach line includes swimsuits, bikinis, bandannas, terry cloth beach cover-ups, denim pieces, bags and espadrilles. The swimwear comes in black, with a satiny oversized appliqué double-C logo, or with a hand-painted lattice motif, on a pink or red background, which also appears on the accessories. It will be introduced in 26 stores beginning in June.
The Coco Neige collection will have a wider distribution, hitting Chanel stores in July and August in tandem with its fall collections. It will also be available in ski resorts such as Courchevel, where Chanel has a temporary store during the winter months.
The line was unveiled to store buyers in Paris alongside the house’s pre-fall collection. It features technical items, such as tweed-trimmed down jackets and nylon ski pants; casual pieces, like a black hoodie with a quilted camellia motif, and accessories including shearling boots and bags.
Bruno Pavlovsky, president of fashion at Chanel, said the capsules were meant to respond to customers’ immediate needs, "We have around 30 stores in seaside locations, and during the months of June and July, when towns such as Cannes, Nice, Capri, Barcelona and [cities in] Florida are incredibly busy, the stores are carrying winter collections," he said.
"These tactical launches are designed to better satisfy the needs of our customers and to find the best way to communicate to them the fact that these items exist," Pavlovsky added.
So, when it comes to Chanel, we have to be honest and confess that we love practically everything that the French maison introduces season after season.