Louboutin Taps Into Seven Women In The UAE For Anniversary Campaign

In honour of Louboutin’s iconic Nudes collection, which first hit stores back in 2013, the French fashion house have released a new style of shoe, the Degrastrass PVC. The latest addition to the Nudes collection features a Cinderella-esque glassy upper, which has been made in PVC and featured sprinkles of hand-applied strass crystals on the toe. The Degrastrass PVC comes in a variety of seven nude colours to match all skin types, which the brand have highlighted in their latest campaign that features seven UAE-based women.

Gbemi Gewa, Saliha Afridi, Alia Khan, Leena Alghouti, Mariam Albadr, Manel Ben Said and Bazaar's Best Dressed 2017 Salama Mohamed model the seven different shades that will be exclusively available at the Christian Louboutin boutique in Mall of the Emirates. To celebrate the women and the launch of the Degrastrass PVC, Louboutin and Mall of the Emirates will be hosting a seven-day photo exhibition, starting 15 March, showcasing the diversity of each woman in the campaign and how they each wear the shoe. The latest addition to the Nudes collection was initially unveiled at Paris Fashion Week last year, and fans of the footwear label have been waiting for the March launch date since. The Degrastrass 2018 collection will be exclusively available at the Christian Louboutin boutique in Mall of the Emirates and the photo gallery exhibition is open to the public from the 15 March to 21 March and is located directly next to the Christian Louboutin Women’s boutique in the Fashion Dome of Mall of the Emirates. Scroll down to check out The Degrastrass collection and the seven UAE-based women which the brand have highlighted in their latest campaign.