Over the past 16 years in the spotlight, Rihanna has gone from emerging artist to international style icon!
"I WANTED TO TAKE PUMA TO A NEW PLACE WITH SOMETHING UNPREDICTABLE AND UNEXPECTED." RIHANNa
Now, Rihanna takes center stage to promote Fenty x Puma Spring 2018 campaign. Joined by models Selena Forrest, Yasmin Wijnaldum and Slick Woods, the quartet showcases the sporty lineup against a
rugged motocross backdrop. The outfits were shown during Rihanna's Fenty x Puma fashion
show this past September at NYFW.
Retro Fenty x PUMA branding plays across an array of zipped bodysuits and paneled motorcycle pants, with a color palette that draws inspiration from the bold gear worn by actual motorcyclists. Hardwearing leather makes it a go-to textile for racers and the fabric of choice for Fenty’s new line, where it appears in the form of moto jackets, leggings and pants, offering protection from chilly spring nights.
The brand’s athletic foundation results in a selection of sportswear essentials, like crop tops, elastic shorts and shoulder bags, many offering sideline branding and striped detailing to make influences clear.
Are you excited?
March 15 is the set date for the global stocking of the motorsport-inspired garments.