Huda Kattan has been busy this year. Not only has she launched so many new products for make-up line, she struck a deal with a major private equity firm. The amazingly talented beauty vlogger and entrepreneur is one of the biggest names in business. She just got backing from a major private equity firm that also, in the past, backed Smashbox and It Cosmetics. This is major news for a brand that’s only four years old!
It is said that TSG Consumer Partners will help Kattan expand her products lines, as well as her retail presence and where her products will be sold. Now you can find her products all over the middle east and select stores in the US. Her goal, with the help of this private equity firm, is to increase her brand’s presence internationally especially in the US. We can’t wait to see what’s to come in the near future from Huda!