A beautiful and upscale woman, full of positive energy and superb soul, so passionate about her work, so much so that she conveys it to you and you feel a desire to know its details, secrets and reasons behind her success.
Valérie Messika, Founder and Creative Director
It is an inherited love, taken from her father Andre Messika as a child when the diamond was her game, when she grew up turned the childhood game into a career without losing pleasure of dealing with. After that she ran the field of design and launched her first collection, was not affected by neither imitate anyone, but invented simple designs in the most precise and luxury, we are talking about Valérie Messika, founder of Messika Jewelry.
Mr. Andre Messika did not welcome the idea at first, but he was forced to do so after touching her insistence, with harsh conditions still ringing in her ears so far, namely: "Do not use any stones other than diamonds, neither imitate design of any jewelry house, especially those dealt with by her father, but prevent them even from inspiration of these designs so as not to be interpreted as a tradition or reproduction," it was difficult and almost impossible conditions, but she was stimulated, and created great challenges inside.
She did not have a starting point, so she had to start from scratch, relying on her imagination on the one hand and realizing what her rising generation girls wanted on the other. Now she sees her designs on all women, and thus touches 11-year process success.
Messika took out diamonds from its official frame and launched what is known as the Casual Diamond to become the permanent companion of women and part of its day, Valérie Messika said "Diamonds are the best friend of women".
She spends a lot of time monitoring the implementation details and making sure that they conform to the design. The basic concept of Messika house is to decorate the skin with diamonds, which is the foundation regardless of the frame. But the frame that holds diamonds is accurate but very delicate at the same time, and most importantly is the balance between diamond, frame and studding.
On the inspiration hand, women generally inspire Valérie Messika. She is inspired by iconic figures such as Kate Moss and Elizabeth Taylor, as they have different styles as different Messika collections, such as Amazone and Angel for rockers, Skinny for soft romantic women, and Move for a classic women.
Supermodel Gigi Hadid is the newest muse for Messika. She created a capsule collection with the brand, Messika by Gigi Hadid Move Addiction, to celebrate the 10th anniversary of the Messika Move collection.
Valérie Messika & Gigi Hadid at Messika Jewelry launch party in Paris
"Gigi is the embodiment of the Messika woman. She is spontaneous, sunny and bright," says Valerie Messika, who saw something of a kindred spirit in Gigi.
Messika does not believe in the stereotype restricts Arab women taste with designs that mimic the Arab style. Arab women are smart, elegant and know what they want. They are attracted to micro-pieces in Messika groups, perhaps there are those who love a large and prominent necklace which is available in a fine jewelry set, but the younger age prefers what is simple and trendy where mother and daughter find their demand in Messika. As jewelry is designed for children, and men can find their demand as well.
The result is a high jewelry piece that needn’t be limited to gowns and galas, any woman could pair it with something as simple as a little black dress or a simple white shirt.