Update: The Off-white show took place today. It unveiled the footwear collaboration that was inspired by, wait for it...Cinderella glass heels! The show featured models like Kaia Gerber and Jourdan Dunn and the legendary Naomi Cambell closed the off-white show. Let me tell you, Cinderella would definitely be jealous of the designs!
Virgil Abloh, Off-white’s creative director has sure been on a roll lately with his successful collaborations! First, Champion then Nike and now Jimmy Choo? Well done, Virgil!
It was announced earlier this week that the fashion world’s legendary label - Jimmy Choo, will be joining forces with the streetwear luxury brand, Off-white to create footwear for Off-white SS 2018 that will be unveiled at off-white’s fashion show during PFW that is next week!
It is also noted that Jimmy Choo, a renowned accessories label with 30 years of rich history, will be its very first time collaborating with a ready-to-wear designer. This collaboration was surely unexpected by anyone given the two brands history and motives, but it is something to look forward to and expected to be one for the books!
Sandra Choi - Creative Director of Jimmy Choo
Sandra Choi, the creative director of Jimmy Choo, commented on the surprising joint saying: “To collaborate with a brand like Off-WhiteTM allows Jimmy Choo to explore a new avenue and take part in a different conversation. I love to mix it up by getting together with a different creative mind identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.”
We can also confirm that, Off-white c/o Jimmy Choo footwear collection will be available in select stores on the 28th of September, making it a see-now-buy-now collection. That’s another collaboration to look froward to, I’m telling you!
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