Recently, the luxury smartphone company ‘Vertu’ has declared bankruptcy. This is not surprising news due to the fact that Vertu has been struggling for some time now, and has been in a juggle between many firms and investors trying to save it.
Murat Hakan Uzan - VERTU
After a tough fight, businessman Murat Hakan Uzan tried one more time to save it from BANKRUPTCY, but failed to do so as well. It has become evident that even the wealthiest NO LONGER care much about the high fashion or grandeur, and that technology has truly taken over.
iPhones have won the smartphone war by far, and this is only a lesson for other companies to invest more into what truly matters.
Although Vertu is in a rubble, Murat Hakan Uzan, who is now the owner of Vertu’s brand, technology, and design licenses says he plans to “RESURRECT” it; but can he truly DO so? Perhaps.
If he has the right outlook and can truly visualize what the target market wants, we might get the chance to see Vertu open its doors one more time.